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Webinar

Webinar: Introducing the Surface Intelligence Maturity Model

The Surface Intelligence Maturity Model (SIMM) is a practical framework manufacturers can use to assess and improve their ability to control surface quality for bonding, coating, and sealing processes. This webinar introduces the model and shows how it helps organizations benchmark performance, reduce costs, and prevent failures.

Maturity models are essential because they provide an objective, structured roadmap for continuous improvement. They help teams identify where they stand today, compare capabilities to industry standards, and chart a clear path forward. For manufacturers, this means transforming surface quality management from reactive problem-solving to predictive process control, improving product reliability and lowering warranty risks.

In this session, you’ll learn:

  • The five stages of surface maturity and what defines each

  • How to identify and monitor Critical Control Points to catch problems early

  • How surface energy data (e.g., water contact angle) supports quality programs and KPIs

  • How global manufacturers use SIMM to align design, production, and supply chain decisions

If you want to unlock the cost savings and quality gains that come with controlling surface energy, this webinar will give you the tools and insights to get started.